Logismarket, the Industrial Directory.

F.I.R. was founded in Modena in 1985. The founder, Enrico Rota, had industrial experience extending back over a 50-year period, and is considered to have been one of the leading experts in the field.

Both inside Italy and abroad, F.I.R. has become, within a short period of time, one of the leading companies in the production of stainless steel brackets and nylon and nylon-polyurethane wheels.

This success is the result of attention to high quality both in production and client service, and also to an active and dynamic sales network comprising agents, distributors and commercial partners.

F.I.R. is undertaking a major investment programme and is making a sustained and innovative R&D effort in relation both to technologies and materials. The result is that F.I.R. has now achieved a major market presence in more than 20 countries worldwide.

F.I.R. endeavours to respond rapidly to current market requirements through sales feedback and participation in the most important trade fairs.

Quick delivery is guaranteed by our efficient client assistance personnel, together with an extremely flexible production structure and excellent logistics. The F.I.R. management team is responsive to client requests and requirements, whether in Italy or abroad. We are ready to confront all the challenges arising in an ever more rapidly changing world market.

In 2004, F.I.R. received official recognition of high quality and efficient company organization by obtaining ISO 9001 certification from TUV.

At F.I.R., the commitment to innovation is ever-present. We have invested in technically advanced machines and equipment that have increased production efficiency and improved product quality. We work with numerically controlled machine tools, the most advanced injection and moulding equipment and the latest generation of machines for cutting, rounding and drilling brackets. We have recently completed important automation investment projects that have allowed us to reduce the time taken in the manufacture of wheels and brackets and to achieve very high performance across our entire product range.

Product quality is constantly monitored with modern wheel-testing equipment. This equipment allows us to test our products on site relative to international standards, and to measure their technical parameters precisely.

F.I.R.’s Objectives, every one of us at F.I.R. is committed, every day of the year, for the improvement of:

• Product quality
• Productivity
• Client relations
• Service efficiency
• Value for money